Digital Marketing Specialist

6 days ago


Worcester, Worcestershire, United Kingdom In Technology Group Full time

Job Title: Digital Marketing Specialist - Paid Social

Location: Remote (hybrid)

Salary: Up to £40,000 DOE

About the Role:

We are seeking a skilled digital marketer to join our team at In Technology Group. As a paid media specialist, you will be responsible for developing and executing paid advertising strategies across various platforms, including Google Ads, Meta, and TikTok.

Key Responsibilities:

  • Develop and execute paid advertising strategies to meet business objectives and maximize ROI.
  • Monitor and analyze campaign performance using tools like Google Analytics and SEMrush.
  • Collaborate with cross-functional teams to create engaging ad content and landing pages.
  • Stay up-to-date with industry trends and best practices in paid media.
  • Manage budget allocation and forecasting for campaigns.

Requirements:

  • 3+ years of experience in paid digital advertising with a strong track record of successful campaigns.
  • Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
  • Experience in digital marketing tools, including paid/organic social media, email marketing, and E-commerce.
  • Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
  • Knowledge of SEO, SEM, and PPC best practices.

What We Offer:

  • Flexible working arrangements
  • Generous staff discount
  • Pension scheme
  • Performance-based bonuses


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