Digital Marketing Specialist
6 days ago
Job Title: Digital Marketing Specialist - Paid Social
Location: Remote (hybrid)
Salary: Up to £40,000 DOE
About the Role:
We are seeking a skilled digital marketer to join our team at In Technology Group. As a paid media specialist, you will be responsible for developing and executing paid advertising strategies across various platforms, including Google Ads, Meta, and TikTok.
Key Responsibilities:
- Develop and execute paid advertising strategies to meet business objectives and maximize ROI.
- Monitor and analyze campaign performance using tools like Google Analytics and SEMrush.
- Collaborate with cross-functional teams to create engaging ad content and landing pages.
- Stay up-to-date with industry trends and best practices in paid media.
- Manage budget allocation and forecasting for campaigns.
Requirements:
- 3+ years of experience in paid digital advertising with a strong track record of successful campaigns.
- Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
- Experience in digital marketing tools, including paid/organic social media, email marketing, and E-commerce.
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
- Knowledge of SEO, SEM, and PPC best practices.
What We Offer:
- Flexible working arrangements
- Generous staff discount
- Pension scheme
- Performance-based bonuses
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