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Market Development Manager
1 month ago
We are seeking a highly skilled and experienced Marketing and Business Development professional to join our Tax Service Line Marketing team at BDO UK. As a key member of our team, you will be responsible for crafting and executing a portfolio-focused go-to-market (GTM) strategy that aligns marketing and business development activities with key business outcomes.
Key Responsibilities- Create and implement a portfolio-focused GTM plan aligned with key business outcomes.
- Advocate for a portfolio-based approach across service lines and influence partners to align with the tax stream marketing strategy.
- Leverage marketing expertise to design and manage campaigns that address client issues and target market segments.
- Develop and launch thought leadership content, including reports, web-based insights, and integrated marketing activities.
- Maintain marketing materials, including high-quality credentials, bid materials, and other marketing assets.
- Manage and monitor the sales pipeline, ensuring a strong pipeline of activity and momentum, supporting the team with recording all activity on the CRM system.
- Provide ad-hoc pitch support, working with the central bids team and conducting bid debriefs to improve on our bid performance.
- Support the team to drive and develop the firm's key account management and subsector targeting programmes, taking responsibility for updating key account and pursuit plans.
- A strong Marketing and Business Development skill set and commercial in approach.
- Strong project management skills and the ability to be flexible, prioritise and reprioritise workload and to delegate where necessary.
- Relevant bachelor's degree required; MBA, CIM) are a plus.
BDO UK is a leading accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with the companies that are Britain's economic engine – ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. The main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey.
We'll help you succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose.
We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand. At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
