Paid Media Specialist Position

4 weeks ago


Exeter, Devon, United Kingdom Sarah Moir Full time

Sarah Moir, an Exeter-based integrated communications agency, seeks a Digital Marketing Manager to join their team. Hybrid or remote working is considered.

About the Role:

This position involves developing, implementing, and managing paid media strategies across multiple digital channels for clients. The ideal candidate will have a deep understanding of paid advertising, a data-driven approach, and a passion for achieving measurable results.

  • Developing Paid Media Strategies:
    • Create, manage, and optimise paid media campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
    • Develop strategies to increase brand awareness, drive traffic, and generate leads for clients.
    • Implement A/B testing to continuously improve ad performance and ROI.
  • Campaign Management and Optimisation:
    • Monitor and analyse campaign performance, adjusting strategies as needed to meet objectives.
    • Collaborate with the creative team to develop compelling ad creatives and copy.
  • Data Analysis and Reporting:
  • Client Collaboration and Communication:
    • Work closely with clients to understand their business goals and align paid media efforts with overall marketing strategies.
    • Collaborate with other departments to ensure a cohesive approach to digital marketing.
    • Communicate campaign performance and insights to clients in a clear and actionable manner.
    • Stay up-to-date with the latest developments in paid media and digital marketing.

Key Requirements:

  • Proven experience in managing and optimising paid media campaigns.
  • Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.).
  • Proficiency in analytics tools (Google Analytics, Facebook Insights, etc.).
  • Creative thinking and the ability to develop compelling ad content.
  • Strong project management and organisational skills.
  • Excellent communication and teamwork skills.
  • Up-to-date with the latest trends and best practices in digital marketing and paid media.

Estimated Salary: £45,000 - £60,000 per annum



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