Digital Communications Specialist
4 weeks ago
We are seeking a Digital Communications Specialist to lead our global digital communications efforts. This role will be responsible for managing various content types, including blogs, long-form and short-form content, website updates, and Product Detail Pages.
The ideal candidate will have a strong background in content management, excellent communication skills, and a keen understanding of global brand positioning. Estimated salary: $80,000 - $100,000 per year.
Key Responsibilities:
- Develop and implement a global content strategy aligned with brand objectives.
- Manage production of blogs, articles, and written content for consistency.
- Update and maintain Enhanced Brand Content and Product Detail Pages to enhance user experience and conversions.
- Coordinate with marketing, product, and sales teams for content alignment.
- Analyze content performance metrics to refine strategies and improve engagement.
- Ensure all content adheres to brand messaging and guidelines.
- Apply SEO best practices to boost content visibility and search rankings.
- Develop internal and external communication strategies and materials.
- Manage content projects from conception to execution, ensuring timely delivery.
- Serve as the primary contact for stakeholders on content initiatives and updates.
Requirements:
- Bachelor's degree in Communications, Marketing, or related field.
- 5+ years in content management or marketing, focusing on global projects.
- Strong writing, editing, and proofreading abilities with a diverse portfolio.
- Proven capability to manage multiple projects and meet deadlines.
- Ability to assess content performance and inform strategic decisions.
- Familiarity with CMS, SEO tools, and web analytics.
- Excellent verbal and written skills for stakeholder engagement and collaboration.
- Thrives in a fast-paced environment and adapts to changing priorities.
- Understanding of global markets and cultural sensitivities.
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