Marketing Operations Lead
1 month ago
MRI Software LLC is a leading provider of innovative software solutions for the global real estate industry. Our comprehensive and configurable solution enables property-level management and accounting, as well as complex financial modeling and analytics for both commercial and multifamily real estate markets.
Overview: We are seeking an experienced marketing operations lead to build and scale a centralized EMEA marketing operations function. This role will be an integral part of the go-to-market team, building the analytics and reporting foundation for EMEA to hit growth goals.
The ideal candidate will have a proven record of scaling marketing operations in a high-tech environment and will partner with marketing, finance, and sales teams to maintain an accurate view of marketing performance.
Responsibilities:
- Partner with marketing, finance, and sales teams to maintain an accurate view of marketing performance
- Lead the ongoing process of building and developing our database to ensure data can be easily segmented, analyzed, and targeted
- Maintain campaign tracking and analytics to make recommendations on how to improve metrics overall performance with a focus on conversion optimization
- Optimize lead handoff workflows and track relevant outreach activities with SDR and Sales
- Assist with list uploads, contact data augmentation, and overall list/contact quality
- Develop and deliver a regular cadence of reporting to GTM stakeholders and executive leadership on the status of demand generation programs, marketing program ROI, new logo customer acquisition, and product expansion growth
- Monitor and review the funnel and pipeline metrics weekly to ensure quality and accuracy
- Implement best practices and standardization of sales and marketing processes leveraging efficiency and scalability
- Support ad hoc pipeline and data requests
Requirements:
- 3+ years B2B marketing or sales operations experience; familiarity with real estate industry and/or software marketing a plus
- Experience with: Data (data analytics, data management, databases), Processes, Marketing Automation (Pardot knowledge a plus), CRM (Salesforce knowledge), Account Based Marketing (6sense a plus)
- Strong technical and analytical skills
- Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
- Built and managed dashboards that have pulled from multiple data sources
- Strong process and analytical skills to identify inefficiencies and drive improvements
- Demonstrated cross-functional experience across sales and marketing stakeholders
- Proactive, problem-solving skills
- Effective time management skills and comfort juggling fast-paced environment
- BA/BS degree in a Marketing, Analytics, Computer Science, or equivalent field experience
- Approximately 5% travel
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