Strategic Sales and Marketing Leader

3 weeks ago


Watford, Hertfordshire, United Kingdom Acapella Recruitment Full time

Job Title: Strategic Sales and Marketing Leader

Job Summary:

Our client, a leading company in the FMCG sector, is seeking a highly experienced and results-driven Director of Sales and Marketing to spearhead their global sales and marketing function. This is a unique opportunity to drive revenue growth and elevate the company's brand presence in the market.

Key Responsibilities:

  1. Develop and implement brand and sales strategies that align with the company's vision and objectives
  2. Focus on business development with a hands-on approach across new and existing customers across all channels, including expanding international markets in line with the strategic plan
  3. Manage and oversee the sales and marketing team, including hiring, training, coaching, and performance evaluation and management
  4. Set and monitor sales targets and KPIs and prepare and present reports and forecasts
  5. Analyse and anticipate market trends, customer behaviour, and competitor activities, and identify opportunities and challenges
  6. Create and manage the sales and marketing budget and allocate resources accordingly
  7. Establish and maintain long-term and profitable relationships with key customers, partners, and suppliers
  8. Collaborate with other departments and stakeholders to ensure coordination of sales efforts
  9. Establish working practices, systems, and processes, and implement necessary changes
  10. Ability to create processes and develop marketing strategy
  11. Analytical, ROI-driven digital marketing mentality
  12. Entrepreneurial edge, able to create solutions to new industry problems
  13. Research the global market and provide clear direction for the future growth opportunities and positioning in each relevant marketplace

Requirements:

  • Proven track record of selling consumer goods globally
  • Experience in dealing with supermarkets and mass market general retailers
  • Experienced in restructuring sales teams and account handling
  • Can demonstrate examples of achieving sales growth in new territories
  • Provide examples of successful negotiation with senior personnel with volume retailers
  • Experience in integrating the sales account management and sales admin teams
  • Provide analysis of the UK retail market in previous roles
  • Have extensive people skills with ability to influence and motivate at all levels
  • Will have excellent presentation skills with ability to handle and evaluate data
  • Experience in dealing with product development teams and supply chain
  • Full understanding of the underlying business cost structure and ability to build pricing models to achieve profit growth
  • Enjoy a hands-on approach with product and customers
  • Establish the marketing budget, define KPIs and report to fellow senior management on progress and ROI
  • Drive brand awareness through PR, social media, and oversight of the company website
  • Partner with product development team to conceive, develop, and deploy value-adding product features
  • Self-starter, organised and motivated with the ability to define goals and prioritise
  • Excellent communication skills
  • Proven experience and success across all disciplines of marketing
  • Demonstrable experience of re-positioning a company in a competitive market, winning market share and driving bottom line profitability
  • Good eye for design and creative assets


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