Marketing Executive for Fan Engagement

1 month ago


Birmingham, Birmingham, United Kingdom Birmingham City Football Club plc Full time
Job Description:

Birmingham City Football Club plc is seeking a highly skilled Marketing Executive to drive growth and success by developing innovative marketing strategies that engage the fanbase and attract new supporters.

This is an exciting opportunity to join a dynamic team and play a key role in promoting the club, its matches, and events. The successful candidate will be responsible for developing and implementing a comprehensive membership marketing strategy, collaborating with the marketing team to create targeted campaigns, and overseeing the production of digital and print membership marketing materials.

Main Responsibilities:

  • Develop and implement a membership marketing strategy to increase engagement and retention
  • Collaborate with the marketing team to create targeted campaigns for member engagement
  • Oversee the production of digital and print membership marketing materials
  • Manage the membership budget
  • Create and manage member engagement programmes, matchday activities, events, and exclusive offers
  • Update the membership online portal with offers, competitions, and engaging content
  • Handle member inquiries, feedback, and complaints
  • Develop and execute marketing campaigns to promote the club, its matches, and events
  • Coordinate marketing brand calendars
  • Work with agencies and graphic designers to build marketing briefs and campaigns
  • Manage the club's brand identity
  • Monitor and analyse membership data to identify trends and opportunities
  • Use data-driven insights to inform strategy and decision-making

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Experience in membership management, marketing, or customer relationship management
  • Proficiency in CRM systems and data analysis tools
  • Strong organisational and project management abilities
  • Creative thinking and problem-solving skills
  • DBS check and medical clearance required

Benefits:

  • A competitive salary: £35,000 - £45,000 per annum
  • The opportunity to work for a dynamic and ambitious football club
  • A chance to develop your skills and experience in a fast-paced marketing environment
  • A collaborative and supportive team culture

About Us:

Birmingham City Football Club plc is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating a positive and inclusive work environment that values diversity and promotes equality.



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