Marketing Executive for Fan Engagement
1 month ago
Birmingham City Football Club plc is seeking a highly skilled Marketing Executive to drive growth and success by developing innovative marketing strategies that engage the fanbase and attract new supporters.
This is an exciting opportunity to join a dynamic team and play a key role in promoting the club, its matches, and events. The successful candidate will be responsible for developing and implementing a comprehensive membership marketing strategy, collaborating with the marketing team to create targeted campaigns, and overseeing the production of digital and print membership marketing materials.
Main Responsibilities:
- Develop and implement a membership marketing strategy to increase engagement and retention
- Collaborate with the marketing team to create targeted campaigns for member engagement
- Oversee the production of digital and print membership marketing materials
- Manage the membership budget
- Create and manage member engagement programmes, matchday activities, events, and exclusive offers
- Update the membership online portal with offers, competitions, and engaging content
- Handle member inquiries, feedback, and complaints
- Develop and execute marketing campaigns to promote the club, its matches, and events
- Coordinate marketing brand calendars
- Work with agencies and graphic designers to build marketing briefs and campaigns
- Manage the club's brand identity
- Monitor and analyse membership data to identify trends and opportunities
- Use data-driven insights to inform strategy and decision-making
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in membership management, marketing, or customer relationship management
- Proficiency in CRM systems and data analysis tools
- Strong organisational and project management abilities
- Creative thinking and problem-solving skills
- DBS check and medical clearance required
Benefits:
- A competitive salary: £35,000 - £45,000 per annum
- The opportunity to work for a dynamic and ambitious football club
- A chance to develop your skills and experience in a fast-paced marketing environment
- A collaborative and supportive team culture
About Us:
Birmingham City Football Club plc is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating a positive and inclusive work environment that values diversity and promotes equality.
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