Digital Content Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom XO Full time

Vista, a pioneering global aviation company, seeks an accomplished Digital Content Marketing Specialist to join its dynamic team.

About the Role

We are looking for a talented individual with expertise in crafting engaging email marketing campaigns that drive revenue growth and customer retention. As a key member of our digital marketing team, you will be responsible for developing high-quality, persuasive email content that aligns with our brand voice and business objectives.

You will collaborate closely with cross-functional teams, including design, product, and marketing, to ensure consistency and effectiveness across all digital platforms. Your role will involve continuous testing and refining of email content, analyzing customer data, and implementing targeted campaigns based on audience segmentation.

With a strong emphasis on data-driven decision-making, you will leverage insights from performance metrics to optimize email workflows, improve open rates, and boost engagement. You will also contribute to the development of content strategies that support our overall digital marketing objectives.

This role requires a creative, results-driven individual who can balance both strategic and tactical elements of email marketing. If you have a passion for copywriting, email marketing, and customer engagement, we encourage you to apply.

Your Responsibilities
  • Create engaging, high-converting email copy that resonates with different audience segments and aligns with our brand voice.
  • Collaborate with the marketing team to develop content strategies that support campaign objectives, nurture leads, and drive customer engagement.
  • Develop and execute A/B testing strategies to optimize email performance, including subject lines, CTAs, and copy variations.
  • Work closely with the CRM and digital teams to design, implement, and optimize email campaigns using Salesforce Marketing Cloud.
  • Leverage Marketing Cloud features, including Journey Builder and Automation Studio, to build automated email journeys that improve customer engagement and retention.
  • Analyze email performance metrics (open rates, click-through rates, conversions) and provide recommendations to improve future campaigns.
Required Skills and Qualifications
  • Proven Experience: Minimum of 2-3 years of experience in copywriting with a focus on email marketing.
  • Salesforce Marketing Cloud (or similar platform) Experience: Hands-on experience with Salesforce Marketing Cloud (including Email Studio, Journey Builder, Automation Studio) is essential.
  • Excellent Writing Skills: Strong ability to write clear, concise, and persuasive copy tailored to various audience segments.
  • Email Best Practices: In-depth understanding of email marketing best practices, including subject line optimization, deliverability, and personalization.
  • Analytics-Driven: Ability to interpret campaign performance metrics and adapt content strategies based on data.
  • Collaborative Team Player: Experience working within a cross-functional team (designers, CRM specialists, marketing managers) to deliver successful campaigns.

Estimated Salary: $65,000 - $85,000 per annum, depending on experience.

About Us

Vista is a global aviation company that has revolutionized the industry with its asset-right flying solutions. With a presence in over 207 countries, we offer a unique opportunity for talented individuals to join our international team and contribute to our success.

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