Email Marketing and Content Developer
7 days ago
Email Marketing and Content Developer
Forward Role Careers is working with a PC Gaming and lifestyle brand with over 25 years of experience in the PC and tech sector, boasting a fast-growing ecommerce and B2B presence, and ambitious future growth plans.
We are seeking an Email Marketing and Content Developer to develop and grow the CRM channel and drive rapid and profitable growth. Email Marketing constitutes 80% of this role, with the remaining 20% dedicated to Content.
This role offers the opportunity to develop your skills in email marketing, while also implementing your creative skills and owning this vital customer communication channel.
Key Responsibilities:
- Ownership of the CRM programme and development and implementation of the roadmap.
- Development of behavioural, customer lifecycle and RFM based programmes to drive sales.
- Automation and triggered emails.
- Collaboration with data and product teams to identify buying patterns and develop programmes to drive repeat purchase, primarily through email and paid social custom audiences.
- Management of operational and customer satisfaction emails, ensuring an excellent brand and customer experience through every touchpoint.
- Ongoing performance dashboard reporting.
Content Creation:
Hands-on creation of content that drives engagement and fosters a strong connection with customers.
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