Digital Marketing Specialist
1 month ago
We're a global technology group that specialises in taking brands direct to consumers. Our portfolio of leading brands and sites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This means you'll have the opportunity to work with industry-leading brands, drive new market expansions, and shape the future of wellness.
Key Responsibilities:- Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
- Plan and execute integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
- Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimise app performance, and identify new growth opportunities.
- Utilise app performance data and analytics to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for maximum ROI.
- Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing.
- Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimisation (ASO), and app monetisation.
- Experience in managing and optimising campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing, etc.).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve performance.
- 25 days annual leave plus bank holidays.
- Enhanced maternity and paternity pay, depending on length of service.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
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