Digital Marketing and Event Strategist

3 days ago


City Of London, United Kingdom Michael Page (UK) Full time
About the Company:
Our client is a well-established player in the events industry. They specialise in events and have a robust marketing department based in London. The company is looking for a Senior Website and Digital Marketing Officer to join their marketing team and contribute to the development and implementation of digital marketing strategies that drive engagement and conversions.

About the Role:
The Senior Website and Digital Marketing Officer will be responsible for managing the strategy, planning and execution of all marketing campaigns in line with project objectives with a commercial mindset. The role also involves setting data strategy and working with the research team to build data, segment, identify gaps, developing new data sources, and implementing a data build plan - focused on maximising engagement, qualified leads and conversion. The ideal candidate will have outstanding attention to detail, be customer-centric, highly proactive and an excellent team leader with the ability to manage multiple projects to a high standard.

Responsibilities:
* Managing the strategy, planning and execution of all marketing campaigns in line with project objectives with a commercial mindset.
* Setting data strategy and working with the research team to build data, segment, identify gaps, developing new data sources, and implementing a data build plan - focused on maximising engagement, qualified leads and conversion.

About You:
We are looking for a highly motivated and experienced Senior Website and Digital Marketing Officer who has a proven track record of delivering successful digital marketing campaigns. The ideal candidate will have a strong understanding of digital marketing channels including email, social media, paid media, and websites, and excellent leadership and communication skills with the ability to manage multiple projects to a high standard.

What We Offer:
* Competitive salary range of £54,000 - £66,000 per year
* Opportunity to work in a leading events company in London
* Vibrant company culture with a dynamic and innovative team
* International clients
* Unique opportunity to shape marketing strategies in the events sector


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