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Brand Marketing Manager

2 months ago

London, Greater London, United Kingdom FitFlop Full time

We are seeking a seasoned Brand Marketing Manager to spearhead all brand-related initiatives and ensure the FitFlop brand is consistently represented across all channels, globally. This role requires a strategic thinker with a deep understanding of branding and consumer behavior, paired with exceptional project management and communication skills.

Key Responsibilities:
  • Develop and execute the global marketing calendar, aligning it with product launches and engaging target audience segments.
  • Collaborate with the Global Product and commercial teams to align strategies and champion the brand.
  • Oversee the briefing process for cross-channel creative assets, ensuring they align with marketing objectives and brand guidelines.
  • Support the development and coordination of 360° global seasonal go-to-market plans, boosting brand awareness and consideration across diverse target audience groups.
  • Serve as the brand guardian, ensuring all marketing initiatives adhere to FitFlop's brand identity, values, and tone of voice.
  • Monitor and analyze the performance of brand marketing initiatives, adjusting strategies to meet KPIs and business goals.
Requirements:
  • Proven experience in brand marketing, preferably within fashion, footwear, or consumer goods industries.
  • Strong understanding of branding principles, consumer behavior, and the digital landscape.
  • Ability to balance creative ideas with strategic business objectives.
  • Business language is English; additional languages are a plus.
What We Offer:
  • Product Allowance (2 free pairs shoes a year and 50% off 20 pairs)
  • Hybrid and flexible working hours
  • Summer Fridays (6 1⁄2 days in July and August on Fridays)
  • 25 days holiday + Bank Holidays
  • Work from anywhere for 2 weeks
  • WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
  • Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
  • Career development allowance (Personal allowance to use on career development)
  • Private health care and or dental care (provided by AXA and DenPlan)
  • Socials organised by Wellbeing and FeelGood group