Digital Marketing Specialist for Paid Search and Affiliates
1 month ago
Company Overview: Wickes is a leading home improvement retailer seeking a skilled Digital Marketing Specialist to join our team in Watford.
About the Role:
We are looking for an experienced Digital Marketing Specialist to lead the development and execution of our paid search and affiliate marketing strategies. The ideal candidate will have a strong background in digital marketing, with expertise in PPC and affiliate marketing platforms such as Google Ads and Awin.
Key Responsibilities:
- Manage day-to-day activities of both paid search and affiliate marketing channels
- Develop and implement test and learn roadmaps with agencies to understand incremental performance impact
- Prepare weekly trading reports to share channel performance and trends with stakeholders
- Collaborate with internal teams to ensure alignment on marketing efforts
- Provide input on campaign budget allocation and optimization
- Analyze data to inform marketing decisions and optimize campaigns for maximum ROI
Requirements:
- Proven experience in digital marketing, particularly in PPC and affiliate marketing
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management skills
- Ability to work effectively in a fast-paced environment
Benefits:
- Competitive salary: £45,000 - £55,000 per annum
- Annual bonus scheme
- Ongoing training and professional development opportunities
- A range of benefits, including save-as-you-earn scheme and contributory pension scheme
Working Arrangements:
The role is based at our Support Centre in Watford, but we offer flexible working arrangements, allowing you to balance your work and personal life. We also encourage remote working and provide a cycle to work scheme and gym membership discounts.
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