Senior SEO Executive

3 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

The Senior SEO Executive will be responsible for driving and assisting the SEO Site Manager with the day-to-day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for Frasers Group sports websites.

Key Responsibilities

  • Make and implement recommendations to improve SEO channel performance and rankings
  • Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
  • Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
  • Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues
  • Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
  • Assist with link building strategies and perform backlink link audits

Requirements

  • Hands on experience in an SEO-focused role (in house or agency)
  • Experience with keyword research and strategy, daily optimisation, and in-depth analysis
  • Ability to confidently report on key performance metrics to managers
  • Ability to work to tight deadlines and respond to high priority requests
  • Excellent problem solving and analytical skills
  • Ability to self-manage and keep track of multiple projects
  • Genuine passion for SEO and online marketing
  • Experience with content marketing and social campaigns
  • Continuously and proactively improves the quality of service delivered
  • Willingly takes the initiative and suggests new approaches
  • Respects individual's views and positively contributes to a learning environment in which individuals are supported and encouraged to excel

About Us

Frasers Group is a leading retailer with a portfolio of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. We are committed to delivering exceptional customer experiences and driving business growth through digital innovation and unique store experiences.

What We Offer

  • A competitive salary and benefits package
  • A wide range of perks, including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, and Retail Reconnect
  • Opportunities for career development and growth
  • A dynamic and supportive work environment

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