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Digital Marketing Effectiveness Director
3 weeks ago
The role of Media Performance Manager at Harnham will see you join a wider Marketing team, sitting in the Effectiveness remit alongside Performance and MarTech Specialists. You will be responsible for media effectiveness across the whole marketing funnel, bridging the gap between the MMM agency and non-technical stakeholders.
Your primary goal will be to provide actionable insights and translate the benefit of your work to drive revenue. To achieve this, you must be a strong communicator who can translate complex processes to non-technical stakeholders.
With experience in both an agency and client-side setting, you will bring hands-on MMM experience to the table. Your ability to bridge the gap between technical and non-technical stakeholders will make you an invaluable asset to our team.
In this role, you will have the opportunity to work with a range of tools, including IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation.
Salary: £50,000 - £55,000 per year.
This is a hybrid role, working 2-4 days a month from London. As a UK resident, you must be eligible to live and work in the country without sponsorship.
Harnham's client is a large Telecommunications company that is fully digital, with a customer base of 5 million and a product-led approach. They view themselves as an online community with a great product, offering mobile products such as SIMs and broadband products, websites, and apps.
You will be part of a team that prioritises collaboration and innovation, driving revenue growth through effective marketing strategies.
