Academic Marketing Specialist

1 month ago


Manchester, United Kingdom Silverbear Ltd. Full time
About the Role

We are seeking a highly skilled Academic and Communities Marketing Executive to join our marketing team at Silverbear Ltd. This is an exciting opportunity to work in a fast-growing tech company, supporting marketing campaigns and capturing our brand and tone of voice to attract and engage potential clients.

Key Responsibilities
  1. Product Positioning: Develop a deep understanding of our target markets, buyer personas, segmentation, customer journeys, and value propositions to create compelling content.
  2. Multi-Channel Content Creation: Collaborate with the Product Marketing team to execute campaign content development across various channels, including blogs, social media, emails, print materials, paid campaigns, and the internal intranet.
  3. SEO Optimization: Work with the Digital Marketing team to execute website content to support the SEO strategy.
  4. Content Calendar: Support the management of the content calendar, ensuring the appropriate level of customer contact across divisional activity.
Requirements
  1. Minimum of 2 years of experience working in a content-focused role.
  2. Excellent attention to detail and understanding of the English language, with a focus on grammar.
  3. High-quality creative copywriting skills.
  4. Ability to create engaging content across various channels, including website, blog, social media, email marketing, and adverts.
  5. Awareness of SEO and CRO best practice techniques.
  6. Grounded, pragmatic, and delivery-focused.
What We Offer
  1. Life Assurance and Group Income Protection.
  2. Private medical cover with cash plan.
  3. Enhanced Company Pension.
  4. Hybrid-working model with 25 days annual leave + your birthday off.
  5. Enhanced maternity, paternity, and adoption pay.
  6. Generous training budgets and reimbursement for professional memberships.


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