E-commerce Marketing Specialist
4 weeks ago
Are you a passionate E-commerce professional with a strong background in digital marketing? We're looking for someone to join our team at Destiny Entertainments Ltd, a leader in the UK's sound and lighting equipment industry.
About the RoleWe're seeking an E-commerce Executive to collaborate closely with our Product Strategist and content creation team to manage our e-commerce websites. As our ideal candidate, you'll have experience in implementing SEO strategies, enhancing user experience, and improving site speed.
Key Responsibilities- Defining and delivering a plan on all things content and SEO to achieve business goals
- Consistently monitoring and evaluating the effectiveness of all online marketing activity
- Accurate reporting of performance and analytics on a weekly basis, providing opportunities and recommendations going forward
- Regularly monitoring individual site monthly targets in line with the budgeted spend
- Creating and launching email marketing campaigns tailored to various customer segments
- Monitoring lead source of traffic and improving the site's organic ranking for its target keywords
- Working with the marketing team to integrate new technology and tools into our marketing process
- Keeping up-to-date with current technologies and initiatives pertinent to online marketing
- Liaising with external developers via Trello to get work actioned on our websites
- Managing the backend of Magento/Wordpress, ensuring everything is running smoothly
- Updating and maintaining our product data feeds
- Writing basic HTML code to create tables, insert alt text, or create buttons
As a highly numerate and analytical individual, you'll be able to easily interpret data for analysis of marketing campaigns. You'll also have excellent knowledge of Excel / Google Sheets for analysing trends in search data.
Requirements- Excellent experience with Google Ads, both building and optimising search, shopping and display ad campaigns
- Experience with Magento and Wordpress
- Excellent knowledge of Excel / Google Sheets for analysing trends in search data
- Highly numerate and able to easily interpret data for analysis of marketing campaigns
- Understanding the core KPIs for different online marketing channels
- Knowledge of Google Analytics, Google Data Studios or other data-recording tools (such as Moz)
- Strong experience with feed optimisation, re-targeting lists, call tracking and A/B testing
- Experience, understanding, and a proven track record of successful SEO
- Experience, understanding, and a proven track record of successful email marketing campaigns (on tools such as Klaviyo, Bronto, dotdigital)
We're a collaborative and supportive team, committed to shaping the future of the entertainment sector. If you're passionate about E-commerce and digital marketing, we'd love to hear from you.
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