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Digital Marketing Specialist

2 months ago

Chester, Cheshire, United Kingdom Certain Advantage Full time

About Certain Advantage:

Certain Advantage is a leading digital marketing agency that partners with innovative companies to drive business growth and success.

Job Summary:

We are seeking a skilled Digital Marketing Specialist to manage paid advertising campaigns across Google and other platforms. As a key member of our team, you will work closely with tech, product, marketing, and data specialists to drive business growth and success.

Key Responsibilities:

  • Manage Google Ads across Search, Display, Video, and Discovery, with budgets up to 6 figures
  • Create and test ad copy across all platforms
  • Collaborate with the design team to produce Display and Discovery campaigns
  • Analyze and optimize campaigns using data insights
  • Ensure all accounts track correct conversion actions
  • Conduct split-testing and experimentation
  • Report on performance and contribute to strategy development

Requirements:

  • Proven experience in PPC Paid Search Campaigns in Google Ads
  • Strong data analysis skills and proficiency in Microsoft Excel
  • Ability to communicate campaign and account performance to stakeholders
  • Keen interest in digital marketing trends and staying up-to-date with industry developments
  • Willingness to experiment and learn about paid media accounts and user journeys

What We Offer:

  • Competitive salary and bonuses
  • 25 days holiday + bank holidays
  • Staff wellness perks and private healthcare
  • Hybrid working arrangement with 3 days office-based
  • Opportunity to work with a dynamic team and contribute to business growth