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Digital Campaigns Manager

2 months ago

London, Greater London, United Kingdom Takeda Full time

About the Role

Takeda is seeking a highly skilled Digital Campaigns Manager to join our team in the UK. As a key member of our marketing team, you will be responsible for the delivery of digital marketing campaigns across a broad range of brands and business units within Takeda UK/IE.

Key Responsibilities

  • Work closely with marketing teams to define campaign objectives and develop campaign strategies.
  • Coordinate campaigns, acting as an intermediary between marketing teams and our fulfillment partner to ensure campaigns are executed against briefs, within timelines and quality standards.
  • Collaborate with local and EUCAN stakeholders to ensure integrated marketing technology requirements are fulfilled for campaigns.
  • Act as the voice of the marketer in the development stage, ensuring brand guidelines and best practice in content design and UX are followed.
  • Provide proactive recommendations on campaign optimization, audience targeting, and content selection based on analysis of metrics and audience data.
  • Provide campaign materials to marketing teams for internal approval.
  • Create best practice sharing opportunities to drive the use of marketing automation tools across the business.

Requirements

  • Experience of 3rd party management and the ability to build and maintain effective relationships with agencies, sales and marketing teams, and multiple stakeholder groups.
  • Digital-based project management experience/exposure.
  • Proficiency using marketing automation technologies.
  • Understanding of front-end digital experiences and familiarity with API integrations.
  • Experience of the development and delivery of end-to-end integrated marketing campaigns, including user acceptance testing.
  • Comfortable communicating/ translating technical concepts to non-technical audiences effectively and respectfully.

About Takeda

Takeda is a global top employer that fosters an inclusive, collaborative, and international work environment. We are committed to fostering diversity, equality, and inclusion, and hiring decisions are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.