Digital Campaign Manager
3 days ago
VMA GROUP is seeking an experienced Product Marketing Executive to lead their marketing efforts on a 12-month fixed-term contract with the option to transition to a permanent role.
The ideal candidate will develop and execute product marketing strategies, craft compelling product messaging, and support go-to-market initiatives.
Key Responsibilities:
- Develop and execute data-driven product marketing campaigns that drive growth and ROI.
- Collaborate with marketing teams to ensure effective marketing channels and routes to market.
- Communicate and report on marketing campaign progress to key stakeholders.
- Maintain a deep understanding of the product area and market trends.
- Broad knowledge of digital marketing channels, including trade advertising, email, and events.
- Translate business requirements and market opportunities into effective marketing campaigns.
- Effectively manage marketing budgets to optimize ROI.
Requirements:
- Proven experience in creating and delivering successful marketing campaigns with strong ROI.
- Data-centric mindset; ability to utilize data and insights to inform marketing approaches.
- Self-motivated with a strong analytical mindset; commercially astute and results-driven.
- Solid knowledge of core marketing channels (primarily digital) and experience with key tools.
- Comfortable working with diverse stakeholders.
- Excellent project management skills; ability to manage multiple projects simultaneously.
- Exceptional communication skills.
Offer:
- Competitive salary ranging from £35,000 to £40,000 per annum.
- Possibility of going permanent.
- Innovative work environment.
- Flexible working hours and potential for remote work.
- Generous pension and holiday package.
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