Digital Campaign Manager

3 days ago


Hampshire, United Kingdom VMA GROUP Full time
Marketing Role

VMA GROUP is seeking an experienced Product Marketing Executive to lead their marketing efforts on a 12-month fixed-term contract with the option to transition to a permanent role.

The ideal candidate will develop and execute product marketing strategies, craft compelling product messaging, and support go-to-market initiatives.

Key Responsibilities:

  • Develop and execute data-driven product marketing campaigns that drive growth and ROI.
  • Collaborate with marketing teams to ensure effective marketing channels and routes to market.
  • Communicate and report on marketing campaign progress to key stakeholders.
  • Maintain a deep understanding of the product area and market trends.
  • Broad knowledge of digital marketing channels, including trade advertising, email, and events.
  • Translate business requirements and market opportunities into effective marketing campaigns.
  • Effectively manage marketing budgets to optimize ROI.

Requirements:

  • Proven experience in creating and delivering successful marketing campaigns with strong ROI.
  • Data-centric mindset; ability to utilize data and insights to inform marketing approaches.
  • Self-motivated with a strong analytical mindset; commercially astute and results-driven.
  • Solid knowledge of core marketing channels (primarily digital) and experience with key tools.
  • Comfortable working with diverse stakeholders.
  • Excellent project management skills; ability to manage multiple projects simultaneously.
  • Exceptional communication skills.

Offer:

  • Competitive salary ranging from £35,000 to £40,000 per annum.
  • Possibility of going permanent.
  • Innovative work environment.
  • Flexible working hours and potential for remote work.
  • Generous pension and holiday package.


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