Social Media Strategy Leader

3 weeks ago


London, Greater London, United Kingdom Coolr Full time

About Coolr


Coolr is an independent social media agency, home to a talented team of creatives, social experts, content publishers, and change makers. We are completely wired into popular culture, connecting brands with their audiences at scale.



Our Mission


At Coolr, our mission is to be the biggest social agency in the world. With 100% growth in 2023, we're rapidly expanding, but we're only just getting started. In 2024, we have ambitious plans to become the stand-out social agency in the UK, the US, and beyond.



Job Description


We're seeking a highly experienced Social Media Strategy Leader to join our team. As a key member of our strategic leadership, you will lead the development of innovative social-first content strategies aligned with our clients' objectives.



Your Key Responsibilities



  • Build persuasive and inspiring stories to present strategy and drive successful outcomes.
  • Provide direction and guidance to our strategy team to identify data sources, analytical frameworks, and formulate a point of view.
  • Evaluate client challenges, driving innovation and opportunities for growth.
  • Develop a robust strategic framework to inspire and orchestrate social-first content strategies.
  • Drive the planning and implementation of social media strategies, ensuring seamless execution and alignment with overall business goals.


Requirements


To succeed in this role, you'll need:



  • Extensive experience in strategic planning within a social first agency.
  • Strong experience in leading strategy projects, including pitches, brand positioning, and brand planning.
  • Excellent brief writing skills and development of clear insight stories and propositions.
  • Experience briefing and collaborating creative teams.
  • Competitive analysis and audits, market and brand landscape reviews.
  • Proven reporting on cultural and social trends and their impact on client business.
  • Strong pitch experience and research and development of customer experience mapping.


A Coolr Offer


We offer a competitive salary (£60,000 - £80,000), reflective of your experience and in line with industry standards. Additionally, you'll enjoy:



  • Flexible hybrid working, with three days in the office and two from home.
  • 25 days annual leave, plus a birthday day off and wellbeing day off.
  • Free breakfast, snacks, and drinks in the office.
  • Private healthcare cover, cycle-to-work scheme, tech scheme, and more.
  • Coolr weekly socials, book club, and social club.


Coolr Culture


We believe in creating a safe and inclusive environment where everyone can thrive. Our team culture encourages collaboration, innovation, and personal growth, allowing you to tap into your full potential.



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