Global Social Media Strategist

1 month ago

London, Greater London, United Kingdom Trustpilot, Inc. Full time

We're seeking a skilled Global Social Media Strategist to join our team at Trustpilot, Inc. in Copenhagen, Denmark.

About the Role

This is an exciting opportunity to develop and implement a global social media strategy that drives brand awareness, engagement, and conversion. You will be responsible for overseeing a wide range of channels, including social platforms such as Instagram, Threads, TikTok, YouTube, and emerging mediums.

Key Responsibilities:

  • Maintain and expand our social media presence across major social media platforms.
  • Establish appropriate KPIs and measure the performance of every social media campaign using data and analytics to provide actionable insights and performance analysis.
  • Build a social media measurement framework across all platforms that informs strategy and optimizes performance.
  • Develop and manage a global social calendar and content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact.
  • Partner with the Content & Creative Studio to develop social-first content that promotes and evolves the brand for consumers and businesses.
  • Oversee and mentor the global social media team in developing & delivering a social strategy and creating content that resonates.

The Ideal Candidate:

  • Proven relevant social media experience, preferably with experience catering to a dual-sided marketplace/platform.
  • Proven history of developing and executing social media strategies that promote engagement, brand awareness, followers, and lead generation in line with business objectives.
  • Expertise in developing campaign creative and the ability to write, edit, and proof social media posts.
  • Deep understanding of major social media platforms and familiarity with emerging platforms and trends.
  • Experience with social media management tools (e.g., Hootsuite).
  • Proficient awareness of brand coherence and the skill to uphold a consistent brand tone across different platforms.
  • Experience with A/B testing and using data to drive decision-making.
About Us

Trustpilot, Inc. is a leading review platform with over 300 million reviews and 67 million monthly active users worldwide. We have more than 900 employees and are headquartered in Copenhagen, with operations in multiple locations.

We offer a competitive compensation package, including a salary of around $120,000 - $150,000 per year, depending on experience, plus bonus and benefits. In addition to a flexible working environment, we provide rich learning and development opportunities, pension, life insurance, health cash plan, online GP, Employee Assistance Plan, paid parental leave, season ticket loan, cycle to work scheme, and access to over 4,000 deals and discounts on various products and services.

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