Product Marketing Manager for Individual Giving

4 weeks ago


Stratford, United Kingdom CANCER RESEARCH UK Full time
Product Marketing Manager for Individual Giving

Cancer Research UK is seeking a skilled Product Marketing Manager to join our Individual Giving team. As a key member of our marketing team, you will play a crucial role in developing and executing the regular giving product marketing strategy, plan, and budget.

Key Responsibilities:

  • Support the Senior Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget for regular giving
  • Manage the planning, set-up, delivery, and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIs
  • Manage the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
  • Work alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
  • Work with digital and data experts from across marketing and the wider organisation to improve communications
  • Manage the continuous testing and analysis of campaigns

Requirements:

  • Significant experience translating marketing strategy into tactical delivery plans
  • Significant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
  • Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
  • Relevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences
  • Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
  • Relevant experience of building positive working relationships and influencing others at all levels

About Us:

Cancer Research UK is a leading charity dedicated to beating cancer through research and innovation. We are committed to creating a working environment that supports your wellbeing and provides a generous benefits package, a wide range of career and personal development opportunities, and high-quality tools.

How to Apply:

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications, but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.


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