Strategic Insight Leader
1 month ago
Location: London
Salary: £50,000 - £60,000 per annum + pension, bonus
Job DescriptionBoston Hale is seeking a seasoned insight professional to join their flourishing Customer Insight team. This professional will provide thought and strategic leadership on Insight throughout various areas of the business.
Responsibilities:- Lead an annual Strategic Insight process, creating a mixed discipline (Market research, desk research, modelling) insight narrative which will form a key basis for annual strategy.
- Proactively deliver investigatory business solutions and customer/market insight, to support the activities of Human Pharma.
- Provide effective and timely Insight support with evidence-based techniques to the Human Pharma organization to maximise ongoing business performance and opportunities.
- Provide thought leadership and support on additional analytical tools and statistical techniques capable of delivering value going beyond the standard set.
- Support campaign impact assessment and channel mix modelling and provide data driven indications on how to optimise the campaign outcome.
- Perform robust statistical forecast as required by the business using evidence-based techniques.
- Ability to demonstrate relevant experience in a similar role.
- Previous experience with customer journeys analysis and customer segmentation strongly preferred.
- Previous experience in the Pharmaceutical or similar sector i.e. medical/NHS.
- Some experience of using IQVIA as a tool.
- Strong stakeholder engagement/management and presentation skills.
Boston Hale is an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law.
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