Digital Marketing Cloud Specialist

3 weeks ago


London, Greater London, United Kingdom Square One Resources Full time
Job Overview

We are seeking a skilled Digital Marketing Cloud Specialist to join our team at Square One Resources. The ideal candidate will have experience in Salesforce Marketing Cloud and be able to drive the planning and execution of B2B CRM activities.

Key Responsibilities:

  • Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT.
  • Create data-led dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers.
  • Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments.
  • Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates.
  • Help to build CRM best practice tool-kits to cascade and share cross-market with Zone/Global support.

Requirements:

  • Experience in Sales Force Marketing Cloud (SFMC) designing campaigns.
  • Experience in customer personalisation and segmentation strategies, as well as demonstrable customer-centric thinking.
  • A strong understanding of CRM principles and best practice, customer lifecycle management and experience with CRM platforms and tools.
  • A data-orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations.
  • Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value.

Salary Range: £45,000 - £55,000 per annum. We offer a flexible working arrangement, with 3 days working from home per week and a global initiative scale.



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