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Senior Account Manager, Consumer Technology
2 months ago
Burson EMEA is a global communications leader that creates value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage, enabling them to lead today and into the future.
We operate under WPP, the creative transformation company, and are committed to delivering integrated communications that drive business results. Our expertise spans corporate, B2B, and consumer communications, as well as digital and social media, influencer relations, content marketing, and public affairs.
Job SummaryWe are seeking a Senior Account Executive to join our team and work with some of the world's leading technology brands. As a Senior Account Executive, you will be responsible for leading day-to-day media liaison, developing solid media relationships, and managing media requests and product reviews.
You will also be responsible for developing press materials, including press releases, blogs, Q&As, and briefing documents, with a high level of attention to detail. Additionally, you will manage junior client relationships, develop a strong rapport with your day-to-day contact, and oversee the creation of coverage and activity reports for clients.
Key Responsibilities:
- Lead on day-to-day media liaison, developing solid media relationships and managing media requests and product reviews
- Develop press materials, including press releases, blogs, Q&As, and briefing documents, with a high level of attention to detail
- Manage junior client relationships, develop a strong rapport with your day-to-day contact
- Oversee the creation of coverage and activity reports for clients
- Manage press briefings, product launches, conferences, and similar events for clients
- Attend and contribute ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs
- Monitor and keep abreast of relevant industry news to build an understanding of industry trends, competitive landscape, and how they impact clients
To be successful in this role, you will need:
- A positive and proactive attitude to seeking out opportunities to add value to clients and teams
- A fan of technology that enhances human progress, with an understanding of the consumer technology market, who is excited by its future within society and business
- Experience in the technology and/or telecoms sectors – ideally both, but technology experience is a must
- A media hound and storyteller who loves to craft compelling pitches and knows how to sell them to business, trade, and national media
- A global outlook, with the ability to transfer skills across both UK and global client work
- Organizational skills and the ability to tightly manage relationships with international Burson offices
- Attention to detail and an appreciation of time management
Burson EMEA employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socializing with the wider agency and other WPP OpCo's.
We are committed to diversity, equity, and inclusion, and believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity.
