Senior Director, Product Marketing Lead

1 month ago

London, Greater London, United Kingdom MFS Investment Management Full time

About the Role

The Senior Director, Product Marketing will lead the development and execution of product marketing strategies to support the marketing of MFS investment products. This role will collaborate closely with the Global sales enablement teams, Sales Leadership, Marketing peers, and the global Product specialists to formulate market positioning, content development, and measurement.

Key Responsibilities

  • Influence and execute on the product marketing strategy for assigned MFS investment products, including developing the product marketing plan and framing our positioning within the intermediary segment.
  • Manage product launches – solicit input from key stakeholders within sales, investments, and channel marketing to build the necessary content that will drive the development of the marketing collateral and promotions.
  • Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.

Requirements

  • Bachelor's degree or the equivalent combination of education and relevant experience and 6-8+ years of total relevant work experience.
  • Deep investment product marketing experience focused on the Intermediary market.
  • Thorough understanding of distribution strategy and financial advisors' needs, challenges, and business processes with proven experience in leveraging this knowledge to develop, launch, and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
  • Excellent influencing skills as this position is primarily integrating and aligning the priorities, needs, and requirements of the broader Enablement & Marketing organization, optimizing client experience to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements, and new producers.

Preferred Skills, Qualifications & Experience:

  • Intellectually curious, seeking to understand current market dynamics and industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.
  • Analytical skills to study, analyze, and synthesize competitor and industry research and reports that result in actionable recommendations and considerations for optimization of existing products/offers and the development of new products/offers.
  • Experience in financial service marketing.
  • Detail-oriented, organized with the ability to lead complex projects.
  • Highly energized, creative thinker.

About MFS

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting. We are dedicated to building a diverse, inclusive, and authentic workplace. That's why we provide competitive benefits programs and family-friendly policies which support the work-life balance needs of our employees.

MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state, or local laws. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing, or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited.

  • Senior Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Senior Marketing Director OpportunityEMR | Specialist in Marketing Recruitment is seeking a Senior Marketing Director to join our client, a very well-run real estate specialist.About the RoleLead and implement creative B2B and B2C marketing initiatives for each property asset.Recruit a new team.Write and manage content for social media channels.Coordinate...

  • Senior Marketing Director for B2B Publishing

    2 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Marketing Talent, a leading marketing recruitment agency, is seeking an exceptional Senior Marketing Director to join our esteemed client in London. This 12-month contract presents a unique opportunity to lead the marketing strategy and drive growth across a portfolio of subscription & intelligence products, events, and client marketing solutions.The ideal...

  • Senior Marketing Director

    4 days ago

    London, Greater London, United Kingdom Marketing Talent Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Director to lead our marketing strategy and team in this exciting opportunity. This is an excellent chance to join a fast-growing B2B publishing and market intelligence business as a Head of Marketing for a 12-15 month contract.The successful candidate will take a lead role in developing and...

  • Senior Director, Product Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom MFS International Australia Pty Ltd Full time

    At MFS International Australia Pty Ltd, we are seeking a Senior Director, Product Marketing to join our team. This role is responsible for influencing and executing on strategies to support the marketing of MFS investment products.Key Responsibilities:Influence and execute on the product marketing strategy for assigned MFS' investment products.Manage product...

  • Product Director

    4 weeks ago

    London, Greater London, United Kingdom Product Madness (U.K) Limited Full time

    Job TitleProduct DirectorSummaryWe are seeking a highly skilled Product Director to lead our top mobile game to even greater success. As a key member of our team, you will be responsible for setting the strategic direction of the game, ensuring that we maximize relevant KPIs and drive growth.Key ResponsibilitiesDevelop and execute a comprehensive product...

  • Senior Director of Product Marketing

    1 month ago

    London, Greater London, United Kingdom Chambers & Partners Full time

    Job Title: Senior Director, Product MarketingJob Summary:We are seeking a highly skilled Senior Director of Product Marketing to join our team at Chambers & Partners. As a key member of our product team, you will be responsible for identifying user needs and developing new capabilities that drive growth for our Data and Analytics products.Key...

  • Senior Director of Product Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom Mirakl Full time

    Mirakl, the global leader in platform business innovation, is seeking a dynamic and strategic Senior Director of Product Marketing to elevate our product marketing efforts. This role will drive the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.The ideal candidate will...

  • Product Director to Lead Mobile Games

    4 weeks ago

    London, Greater London, United Kingdom Product Madness (U.K) Limited Full time

    About UsAt Product Madness (U.K) Limited, we are committed to delivering exceptional gaming experiences to our players worldwide.About the RoleWe are seeking a highly skilled and experienced Product Director to join our team and lead our mobile games to even greater success.Key ResponsibilitiesDevelop and execute the strategic vision for one of our...

  • Chief Marketing Director

    2 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing LeaderWe are seeking an experienced Senior Marketing Leader to join our team as a Head of B2B Marketing Strategy. This is an exciting opportunity to lead the development and execution of a comprehensive marketing strategy across a portfolio of subscription & intelligence products, events, and client marketing solutions.As a Senior Marketing...

  • Senior Director, Product Marketing Lead

    1 month ago

    London, Greater London, United Kingdom Fnatic Group Full time

    About the RoleWe are seeking a highly skilled Senior Director, Product Marketing to join our team at Fnatic Group. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.Key ResponsibilitiesDevelop and execute marketing strategies for Fnatic's owned and partner...

  • Marketing and Product Director Lead

    4 days ago

    London, Greater London, United Kingdom BNY Mellon Full time

    At BNY Mellon, we are seeking a highly skilled Marketing and Product Director Lead to join our team. As a key member of the Newton Executive, you will be responsible for leading and managing the Marketing and Product teams globally.About UsBNY Mellon is a global investment management firm owned by BNY Mellon, with offices in various locations around the...

  • Marketing Performance Director

    1 month ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Marketing Performance DirectorGearset is seeking a Marketing Performance Director to drive our marketing strategy forward. As a key member of our team, you will be responsible for ensuring that our marketing efforts are efficient, effective, and aligned with our growth goals.Key Responsibilities:Optimise our Marketing Performance: Dive into the data to...

  • Strategic People and Culture Director

    4 weeks ago

    London, Greater London, United Kingdom Director File Full time

    About the Role:We are seeking a highly skilled and experienced Director of People and Culture to join our leadership team. As a key member, you will be responsible for developing and implementing strategies to drive business growth and improve employee engagement.Key Responsibilities:Develop and implement people and culture strategies to drive business...

  • Senior Product Director

    4 weeks ago

    London, Greater London, United Kingdom Rotterdam Innovation City Full time

    Senior Product DirectorWe are seeking a highly experienced Senior Product Director to lead our insurance product management efforts. The ideal candidate will have a strong background in product development, with a focus on insurance and technology.Key Responsibilities:Develop and execute product strategies to drive business growth and increase customer...

  • Senior Marketing Director

    1 month ago

    London, Greater London, United Kingdom Minut Full time

    We are seeking an experienced Senior Marketing Director to lead our B2B marketing function. This role will be responsible for developing and implementing a cohesive B2B marketing plan that incorporates effective strategies across brand and messaging, inbound and outbound channels, and partnerships.About the RoleThe ideal candidate will have 10+ years of...

  • IT Strategic Assurance Lead

    2 weeks ago

    London, Greater London, United Kingdom Director File Full time

    Director of IT Risk Assurance Job DescriptionOur company's technology risk assurance team is growing, and we're seeking a Director to lead the strategic direction and delivery of their IT Audit requirements. As a key member of the national leadership team, you will oversee the delivery of high-quality work and develop the team members working alongside...

  • Senior Services and Development Lead

    1 month ago

    London, Greater London, United Kingdom Id Product Full time

    Job Summary:We are seeking a highly experienced Senior Services and Development Lead to join our team at the UK's leading stalking authority. The successful candidate will provide senior management and oversight of operational activity, ensuring maximum impact for our service.Key Responsibilities:Providing effective senior management and oversight of...

  • Senior Director of Product Marketing

    4 weeks ago

    London, Greater London, United Kingdom Mirakl Full time

    Mirakl, the global leader in platform business innovation, is seeking a dynamic and strategic Senior Director of Product Marketing to elevate our product marketing efforts.This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.The ideal...

  • Marketing Director for Virtual Production

    4 weeks ago

    London, Greater London, United Kingdom Dimension Studio Full time

    Marketing Director for Virtual ProductionDimension Studio is a leading real-time 3D production studio, pioneering end-to-end virtual production and advanced virtual humans. We are seeking a Marketing Director to help our team of filmmakers and storytellers create their greatest work through our creative and technological expertise.As a Marketing Director,...

  • Senior Marketing Director for B2B Publishing and Events

    1 week ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job OverviewThis is a unique opportunity to lead the marketing strategy for a fast-growing B2B publishing and market intelligence business as a Head of Marketing. As a key member of the executive team, you will be responsible for developing and executing the annual global marketing strategy to drive growth across all product categories.Main...