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Automation Expert

2 months ago

StratforduponAvon, Warwickshire, United Kingdom The Portfolio Group Full time

About The Portfolio Group

The Portfolio Group is a global brand seeking a skilled Marketo Automation Specialist to drive impactful marketing campaigns for a worldwide audience.

Key Responsibilities

  • Provide strategic support to the marketing team, setting up and monitoring Marketo campaigns and automations.
  • Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
  • Monitor the overall performance and health of our Marketo system.
  • Leverage automation and AI to enhance lead management processes.
  • Develop and refine our marketing technology stack, aiming for industry-leading standards.
  • Deliver weekly and monthly reports on email journeys, measuring performance against targets.
  • Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.

Requirements

  • Advanced expertise in either Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud or similar.
  • In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
  • Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.