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Content Specialist

1 month ago

Aberdeen, Aberdeen City, United Kingdom Acteon Group Ltd Full time
Job Description

We are seeking a highly skilled Content Creator and Copywriter to join our team at Acteon Group Ltd. As a key member of our marketing communications team, you will be responsible for developing and implementing a content strategy that drives engagement and supports our business objectives.

Key Responsibilities
  • Develop and publish high-quality, compelling written content that informs and engages our audience.
  • Collaborate with our marketing campaign leads to ensure all storytelling is accurate, timely, and aligned with our editorial standards.
  • Identify new content opportunities and work with our technical experts to craft engaging messages that address our audience's key challenges.
  • Author, review, edit, and update engaging content across our portfolio and through all digital channels.
  • Support marketing campaign leads to develop absorbing thought leadership stories that resonate with our audience's pain points.
  • Edit and proofread content for accuracy, grammar, and tone and voice before publishing.
  • Identify new content opportunities, develop storytelling ideas and new, engaging ways of delivery.
  • Use social media channels to engage our readers, respond to questions, and promote company initiatives.
  • Develop editorial standards and guidelines and ensure that all content meets those standards.
  • Collaborate with other members of the marketing communications team to ensure a consistent tone and voice across all content.
  • Set clear objectives, gather and interpret audience insight, selecting appropriate digital channels with peers to drive the change programme for 'digital first'.
  • Conduct research and interviews to learn about current industry news and trends, developments, and perceptions about subjects.
  • Interview thought leaders and technical authorities from within Acteon and our business lines and incorporate their views in content including blog posts.
  • Manage relationships with external contributors and freelance writers.
  • Develop high standards of evaluation measures to collect, analyse and report on each type of communications activity to influence future approaches.
  • Utilize SEO methods to increase site traffic and the quality of editorial content for online channels.
  • Working with the digital team to provide regular reports on content performance and engagement across our channels.
  • Assist the creative team with the design of promotional materials and video content where relevant and ensure adherence to our brand guidelines.
  • Supporting the delivery of the internal communications plan to maintain and improve Acteon's employee communications in line with our corporate objectives.
  • Handling the internal communication response to crisis situations that affect organisational perception and reputation.
  • Managing a busy workload through effective project management; collaboratively prioritise and navigate conflicting demands.
Requirements
  • Excellent general education.
  • High proficiency in spoken and written English.
  • Degree, diploma or qualification in English, marketing/journalism and/or proven relevant experience.
  • Minimum of five years' experience with a proven track record of achievement and delivery.
  • Relevant industry experience gained from the renewables, oil and gas, and/or marine construction industries would be desirable.
  • Working in a large organisation, developing and managing external B2B communication activities, plans, and marketing material.
  • Creativity, with a flair for storytelling, copywriting, an eye for design and the willingness to take a hands-on approach alongside creative specialists to deliver best-in-class content.
  • Demonstrated excellence in writing, proofreading, and editing.
  • An ability to analyse complex and technical information, simplify stakeholder requirements and communicate it effectively to a range of audiences.
  • Developing value proposition methodology and concepts to uncover customers' needs.
  • Excellent organisational skills with real attention to deadlines and detail, very high-quality standards, and principles when it comes to brand integrity.
  • A hands-on user of digital platforms (e.g., website CMS, social media, SEO tools).
  • Excellent research, organisational, and time management skills.
  • Strong listening and communication skills.
  • The capacity to work independently and collaboratively.
  • A self-starter attitude with a diverse array of interests and a thirst for knowledge.
  • Ability to work efficiently without compromising quality or accuracy.
  • A creative spark with a proven ability to think outside of the box.
  • A passion for communicating through video and motion.
  • Expertise with post-production tools including video editing software would be desirable.