Marketing and Brand Manager
1 day ago
Role Overview:
We are seeking an experienced Marketing and Brand Manager to join our team at The Recruitment Group.
Salary and Benefits:
The estimated salary for this role is up to £30,000 per annum, and benefits include the opportunity to work on exciting projects and collaborate with a talented team.
About the Job:
As a Marketing and Brand Manager, you will be responsible for creating and implementing effective marketing strategies to elevate the brand's online presence and drive customer engagement and growth.
You will design, build, and maintain websites, ensuring they are always up-to-date and optimised for performance, and create and manage content for websites, blogs, and social media platforms.
Key Responsibilities:
- Design and develop the company's brand identity and visual assets, including adverts, icons, and promotional materials
- Manage Google AdWords campaigns to drive traffic and conversions
- Set up and monitor Google Tag Manager for tracking user acquisition and behaviour
- Utilise Google Analytics to track website performance and implement necessary improvements
- Maintain and update website content to reflect the latest products, promotions, and news
Requirements:
- Proven experience in managing Google PPC campaigns and monitoring key performance indicators (KPIs)
- Strong background in website maintenance and content updates
- Hands-on experience with social media promotion and creating marketing campaigns
- Demonstrated ability to strategise and contribute to long-term marketing plans
- A track record of developing and executing marketing campaigns that define and enhance a brand's voice
- Excellent communication and organisational skills
- Ability to manage multiple tasks and prioritise effectively in a fast-paced environment
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