Marketing Data Analyst

3 days ago


London, Greater London, United Kingdom ENGINEERINGUK Full time

**Job Description:**

About Annalect

We are the data, technology, and analytics division of Omnicom. Our team helps CMOs and their teams harness data, technology, and advanced analytics to grow their brands.

About the Role

This role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and Data Science team to aid the biggest marketers with game-changing solutions around the measurement, optimisation and planning of media. The ideal candidate will have a keen eye for analysis and a passion for marketing science.

Responsibilities:

  • Deliver analyses to clients across various solutions, e.g. activation algorithms and audience analytics.
  • Work with analysts to uphold the standards of delivery and meet important milestones.
  • Manage project dependencies and deliverables on a day-to-day basis for existing client projects.
  • Communicate marketing science/data science concepts and results to both internal and client teams.
  • Become an expert on solutions developed by our Data Scientists.
About the Ideal Candidate

The ideal candidate will have a strong understanding of the marketing funnel and its relation to KPIs and optimisation processes. They will also have experience working with R, Eviews, or VBA Excel and be familiar with Google's suite of advertising tools.

Requirements:

  • Minimum two years of experience in a media agency or internal marketing analytics team.
  • Self-starter who is not afraid to ask questions or seek help.
  • Ability to work effectively in a hybrid working environment.
About Us

We are committed to equality and believe deeply in diversity & inclusion. We strive to create an inclusive workplace where everyone feels valued and respected.

Salary: £60,000 - £80,000 per annum depending on experience.



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