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Digital Marketing Specialist

2 months ago


Hawes, North Yorkshire, United Kingdom GTEC Training Full time
About the Role

We are seeking a highly skilled and motivated Digital Marketing Executive to join our team at GTEC Training. As a key member of our marketing team, you will be responsible for developing and implementing our social media strategy, creating engaging content, and analyzing our online presence.

Key Responsibilities
  • Content Development: Create high-quality content for our social media channels, including blog posts, videos, and graphics, to support our marketing efforts and engage our audience.
  • Channel Management: Manage and maintain our social media presence across multiple platforms, including LinkedIn, Facebook, and Instagram, to ensure consistency and effectiveness.
  • Analytics and Reporting: Monitor and analyze our social media metrics to track engagement, website traffic, and other key performance indicators, and provide regular reports to the marketing team.
  • Collaboration: Work closely with our internal teams, including sales, customer service, and product development, to ensure alignment and consistency in our marketing efforts.
  • Content Calendar: Develop and maintain a content calendar to ensure timely and relevant content is published across all channels.
  • Brand Voice: Ensure all content is consistent with our brand voice and tone, and reflects our company values and mission.
Requirements
  • Experience: 2+ years of experience in digital marketing, social media management, or a related field.
  • Skills: Excellent communication and writing skills, with the ability to create engaging and informative content for various audiences.
  • Analytics: Proficiency in social media analytics tools, such as Hootsuite or Sprout Social, to track and analyze metrics.
  • Content Creation: Ability to create high-quality content, including graphics, videos, and blog posts, using various tools and software.
  • Collaboration: Strong teamwork and collaboration skills, with the ability to work effectively with cross-functional teams.
What We Offer
  • Competitive Salary: A competitive salary and benefits package, including health insurance, retirement plan, and paid time off.
  • Opportunities for Growth: Opportunities for career growth and professional development, including training and education assistance.
  • Dynamic Work Environment: A dynamic and supportive work environment, with a team of experienced professionals who are passionate about digital marketing and customer success.