Strategic Business Development Associate
4 days ago
We are seeking an experienced individual to assist in the advancement and growth of our Advanced Location Technology (ALT) business unit's passive RFID product portfolio. As a Strategic Business Development Fellow, you will contribute to a team and leverage your personal experience in RFID solutions to promote and expand Zebra's ALT business in today's global passive RFID market.
About UsZebra is a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges.
About the RoleAs an RFID Solutions Lead, you will work closely with ALT BU management to understand the ALT BU's goals and strategy. You will promote Zebra's control point vision and catalyze market adoption of fixed and overhead readers for automated data capture and improved operational visibility. You will also work with Zebras, partner, and customer stakeholders to promote ALT's strategies, products, and solutions within a particular vertical(s) within a specific global market region(s).
Responsibilities- Work closely with ALT BU management to understand the ALT BU's goals and strategy.
- Promote Zebra's control point vision and catalyze market adoption of fixed and overhead readers for automated data capture and improved operational visibility.
- Work with Zebras, partner, and customer stakeholders to promote ALT's strategies, products, and solutions within a particular vertical(s) within a specific global market region(s).
- Evaluate, optimize and improve the go-to-market motion for the ALT BU's RFID product portfolio.
- Help identify and support potential strategic relationships to forward the business.
- Lead and/or assist strategic customer identification, capture, and closure in conjunction with other associated stakeholders (Zebra and 3rd parties).
- Assist in market, customer, and competitor analysis and business planning.
- Identify use cases in target verticals, define value propositions, create media and collateral, provide training, and promote RFID solutions.
- Serve as an industry expert supporting sales, marketing and other promotional endeavors.
- Coordinate closely with product management to understand development roadmaps and provide customer and market feedback for improvement of existing products or definition of new products. Create an insightful voice of customer.
- Work closely with and build relationships with Zebra's channel team and partners and leverage them effectively to forward ALT's goals.
- Drive and assist in though leadership and other marketing-based promotions including collateral creation, positioning analysis, and training.
- Represent Zebra's RFID within industry platforms: tradeshows, panels, boards, etc.
- Support partner, customer and other stakeholder visits.
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