Chief Marketing Director

19 hours ago

Berkshire, United Kingdom Education Development Trust Full time

A rare opportunity to become a member of our Executive Team, providing clear leadership and strategic direction to help our continued growth, striving for excellence in our educational services.

Education Development Trust is a charity that provides services that bridge the education, training, and employment gap. We have been a leading careers service provider in the UK for over 20 years, renowned for our English language teaching expertise, and have a successful track record of managing programmes delivering careers, employment, and skills support.

We continue to grow our portfolio of work, incorporating cutting-edge education research, large-scale programme management, careers and employability services, and a global education consultancy service. We have undertaken large-scale education reform projects and are trusted government partners in various contexts, including the UK, Rwanda, Lebanon, Kenya, Brunei, and the UAE, alongside consultancy work in around 60 countries.

About the role

As Chief Marketing Officer, you will lead the strategic planning function in collaboration with the Executive Team, including the design, development, and implementation of the growth strategy for the organisation. This includes identifying and pursuing new opportunities for growth, developing and implementing strategies to increase revenue and market share, and leading cross-functional teams to achieve growth targets.

You will analyse market trends, customer insights, and evidence from our research to inform growth strategy, identifying new opportunities for impact at scale and working in partnership with the Education, Skills, and Consultancy teams to launch new products and enter new markets. In addition, you will track and measure the effectiveness of growth strategies and investment, adjusting activities accordingly.

The client-facing teams in the Marketing Directorate will be under your leadership, including the Brand, Marketing, and Strategy teams. You will ensure that each function is fully aligned to the overall company strategy, and that the ways of working in the organisation are optimised to achieve growth targets for educational outcomes, revenue, and financial contribution.

Key responsibilities:

  • Proven leadership of successful brand and marketing campaigns aligned to organisational objectives
  • Current knowledge of best-practice techniques in strategic growth in complex organisations (operations and control as well as analysis and commercial)
  • Significant knowledge of strategic planning processes and strategic plan development in collaboration with a broad range of stakeholders
  • Minimum of a degree equivalent qualification
  • Evidence of continuing professional development
  • Successful track record of strategic marketing and customer relationship management ideally in an educational environment
  • Proven track record of achieving and/or exceeding targets for growth within the UK and international markets
  • Experience of developing customer service strategies, the advocacy model of marketing, and of managing customer relationships
  • Experienced and seasoned in building, leading, motivating, and developing a multi-dimensional team, with a track record of both team and personal success and growth

Benefits include:

  • 30 days holiday plus bank holidays (pro rota)
  • 11% Matched Pension Scheme
  • Life Assurance
  • Discounted gym memberships
  • Health care cash plan
  • Equipment to help you fulfil the role

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