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App Acquisition Marketing Specialist
2 months ago
Job Title: App Acquisition Marketing Specialist
Job Summary: We seek a skilled App Acquisition Marketing Specialist to lead our in-app performance marketing strategy. This role will focus on maximizing customer acquisition through campaign optimization and expansion into DSP advertising.
About the Role:
- Lead and execute performance marketing campaigns across Google, Meta, TikTok, and DSPs.
- Optimize app-install campaigns for maximum ROI and scale.
- Manage DSP campaigns to expand reach and performance.
- Stay on top of mobile marketing trends, ad formats, and platform updates.
- Test new channels and creative strategies to boost campaign performance.
Requirements:
- Experience managing Google GAC and Apple Search Ads campaigns.
- Understanding of mobile measurement tools.
- Excellent communication and collaboration skills.
- Ability to manage and execute campaigns independently.
About the Team:
Our client is a Global fintech with offices in London, Europe, Middle East, and Asia. They are seeking an experienced App Acquisition Marketing Specialist to contribute to their growth.