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App Acquisition Marketing Specialist

2 months ago


London, Greater London, United Kingdom fishtank Full time

Job Title: App Acquisition Marketing Specialist

Job Summary: We seek a skilled App Acquisition Marketing Specialist to lead our in-app performance marketing strategy. This role will focus on maximizing customer acquisition through campaign optimization and expansion into DSP advertising.

About the Role:

  • Lead and execute performance marketing campaigns across Google, Meta, TikTok, and DSPs.
  • Optimize app-install campaigns for maximum ROI and scale.
  • Manage DSP campaigns to expand reach and performance.
  • Stay on top of mobile marketing trends, ad formats, and platform updates.
  • Test new channels and creative strategies to boost campaign performance.

Requirements:

  • Experience managing Google GAC and Apple Search Ads campaigns.
  • Understanding of mobile measurement tools.
  • Excellent communication and collaboration skills.
  • Ability to manage and execute campaigns independently.

About the Team:

Our client is a Global fintech with offices in London, Europe, Middle East, and Asia. They are seeking an experienced App Acquisition Marketing Specialist to contribute to their growth.