Social Media Director
2 weeks ago
MODE SEARCH Ltd. is exclusively partnered with a luxury British jewellery brand to recruit a Head of Social Media for a contracted position starting in February 2025, lasting approximately 6 months.
Reporting directly to the CEO/Founder, the successful candidate will lead the marketing team to drive income growth by leveraging market opportunities, industry trends, and economic factors in line with set annual targets, budgets, and KPIs.
This hybrid position offers 1 day of remote work.
The Role:
- Drive audience acquisition, growth, and retention using digital and traditional channels.
- Bulk meaningful brand relationships and develop multi-channel marketing campaigns.
- Oversee the marketing budget.
- Partner with Directors of E-commerce and Digital to create an effective performance marketing strategy.
- Collaborate with internal and external creatives to develop a brand content strategy.
- Develop a global web content strategy spanning all global websites.
- Support the Head of VIP & Client Development in delivering a successful client engagement strategy.
- Partner with the Head of CRM to build a plan acquiring, retaining, and rewarding clients, and convey this information to retail and web teams.
- Clearly instruct retail and digital teams on creating client engagement plans using KPIs.
- Partner with a PR agency for all press and event activations for the brand.
- Maintain relationships with key senior Press contacts to increase brand visibility.
Requirements:
- Proven experience in a Marketing Director or Senior Marketing role, preferably in the luxury or fashion industry.
- Strong leadership and team management skills.
- Excellent understanding of social media platforms, content creation, and digital marketing trends.
- Experience with creative direction, including photoshoots, mood boarding, and visual storytelling.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Familiarity with media buying and graphic design processes.
- Experience in managing websites, understanding web development, and e-commerce platforms.
- Analytical mindset with the ability to report on key performance metrics.
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