Sales Director EMEA

4 weeks ago


Wolverhampton, Wolverhampton, United Kingdom Barclay Meade Full time

BarclayMeade is seeking a Sales and Service Director to lead, grow, and develop a team within the Materials Handling sector.

Position Overview:

This is a critical leadership role within the UK&I organisation, including full P&L responsibility and key areas such as sales strategy, pricing, service, and rental operations (used and short-term).

The primary focus of this role is to drive sales and service strategies to boost order intake, expand market share, and meet gross profit targets across the UK & Ireland.

Reporting to the SVP for UK&I, this position will lead a high-performing sales team while managing three distinct sales channels (Direct, Dealer, and E-Commerce). The successful candidate will play a key role in re-positioning the brand and driving profitable growth.

  1. Execute sales and service strategies to meet order intake, market share, and gross profit goals.
  2. Provide strategic leadership to optimise sales and service performance, ensuring alignment with company goals.
  3. Build and lead a high-performing sales team, including dealers, fostering a culture of accountability and excellence.
  4. Develop and enhance sales operations tools and processes across direct, dealer, and e-commerce channels.
  5. Initiate and implement growth initiatives to capture new market opportunities and improve sales across all channels.
  6. Lead sales enablement activities to support both the salesforce and dealer network.
  7. Utilise sales analytics and planning to drive performance improvements.
  8. Set and monitor targets for the sales and service teams, adjusting strategies as needed to ensure success.
  9. Support the expansion of distribution network through dealer development initiatives.
  10. Represent the company in the market, with dealers, partners, and EMEA HQ.

Internal Interfaces:

  • UK&I Management Team
  • Regional and National Sales and Service Teams
  • EMEA HQ
  • Group EMEA HQ

External Interfaces:

  • Dealer Partners
  • Press

Qualifications & Experience:

  • Strong sales leadership experience with a proven track record in both direct and indirect sales (distributor channels).
  • Effective communication skills across various regions, including EMEA.
  • Proactive, results-driven mindset focused on achieving sales and service goals.
  • Strong commercial acumen, with a deep understanding of business drivers (Finance, Residual Value, Maintenance).

This role offers the opportunity to lead a brand's strategic transformation while working within a dynamic team environment in a growing industry.



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