Social Media Communications Specialist

3 weeks ago

London, Greater London, United Kingdom British Red Cross Full time
Job Title: Social Media Communications Specialist

At the British Red Cross, we're looking for a skilled Social Media Communications Specialist to join our team. As a key member of our Communications and External Affairs Team, you'll be responsible for developing and managing our corporate social media accounts, building engagement, and encouraging people to support our mission through creative content and messaging.

Responsibilities:
  • Develop and manage our corporate social media accounts, building engagement and encouraging people to support our mission through creative content and messaging
  • Respond with speed, confidence, and political sensitivity to emerging events, crises, and relevant items on the news agenda, to positively position the work of the British Red Cross
  • Manage integrated social media campaigns alongside day-to-day activities, supporting wider organisational objectives
  • Regularly report on social media activity, using this data to improve our output and to mark and evaluate our ability to reach target audiences and drive actions
  • Oversee updates of and dissemination of social media guidelines for the entire organisation, including advice and training for volunteers and staff
  • Manage reputational risks on social media channels and advise on the social media aspects of risks to the Director of Media & Corporate Communications

Requirements:
  • Strong conception of social media platforms and how brands can engage audiences through social content
  • Substantial experience of and proven ability to manage and develop an organisation's social media channels
  • Confidence with owned channel social media analytics and insight tools like Brandwatch
  • Strong influencing skills including persuasive speaking and presentation skills and writing skills
  • Experience of how to positively portray people with lived experience and provide them with an empowered role in the storytelling process
  • Adapts to changing and/or new, sudden onset demands revising plans, content, and approaches as needed
  • Team or major project management experience

In return for your dedication and expertise, you'll get:
  • Holidays: days annual leave (including bank holidays) + option to buy extra days
  • Pension scheme: Up to % contributory pension
  • Flexible working: We do our best to accommodate your preferred work style
  • Learning & Development: Wide range of career opportunities + comprehensive learning
  • Discounts: Access to Blue Light Discount Card and employee benefits platform
  • Wellbeing Assistance: Access to mental health and wellbeing assistance
  • Team Working: Champion our mission in a collaborative team
  • CycleWork: Lease a bicycle through the scheme
  • Season ticket loan: Interest-free loan for commuting expenses

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