UK Growth Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Worldpay Full time
About the Role

We are seeking a highly experienced Head of UK Growth Marketing to join our team. The successful candidate will be responsible for driving customer acquisition, conversion, and revenue growth through innovative marketing strategies, leveraging data-driven insights, and optimizing digital marketing channels.

Key Responsibilities
  1. Develop and execute high-scale growth-focused marketing strategies, leading cross-functional teams and external resources for various programs, including content, SEO, SEM, digital, social media, email campaigns, and partner marketing.
  2. Establish targets for user acquisition, activation, and retention, and drive revenue growth through both sales channels and self-service traditional sales channels, collaborating with cross-functional teams to integrate marketing strategies with product development and sales objectives.
  3. Leverage data analytics to assess campaign performance, optimize strategies, and make informed decisions to lower customer acquisition costs while increasing customer lifetime value.
  4. Align with finance resources to ensure performance metrics clearly align with ROI and LTV:CAC ratios.
  5. Collaborate with sales teams to ensure capacity and routing efficiency for inbound marketing efforts to convert effectively and conversion rates.
  6. Assess competition and direct content and creative requirements to meet conversion targets, designing optimal competitive promotions, messages, and offers to attract leads and convert them.

This role requires strong analytical skills and data-driven mindset, excellent verbal and written communication skills, 5+ years of experience in building, managing, and leading teams, familiarity with mar-tech and analytics tools, experience in campaign development and execution, strong SEO and SEM skills, and preferred experience in payments/merchant acquisition/POS industry.

What We Offer
  1. A competitive salary around £85,000 per annum.
  2. A comprehensive benefits package, including time off to support charities and give back to your community, parental leave policy, global recognition platform, Virgin Pulse access, and global employee assistance program.
  3. The opportunity to work with a dynamic team, championing innovative ideas and staying flexible to make them happen.
  4. The chance to make a significant impact on business growth and customer satisfaction.
  5. A supportive and inclusive work environment that values diversity and promotes career development.
About Us

At Worldpay, we take our Values seriously and live them every day. Think like a customer, Act like an owner, and Win as a team.

We are a global company with a presence in over 146 countries, processing the largest volume of payments in the world. Our mission is to reinvent the way people pay, making it easier and more convenient for millions of people every day.

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