Programmatic Media Executive

4 weeks ago

Surrey, United Kingdom Hill's Pet Nutrition Full time
Job Title: Programmatic Media Executive

Join Hill's Pet Nutrition as a Programmatic Media Executive and drive business growth through innovative digital marketing strategies.

About the Role:

We are seeking a highly skilled Programmatic Media Executive to lead our digital transformation efforts and develop a data-driven marketing approach that delivers impactful brand experiences throughout the consumer journey.

Key Responsibilities:
  • Operationalize and automate reporting from various buying and ad serving platforms, crafting optimization recommendations based on sophisticated analytics.
  • Enable marketing and brand building teams to understand programmatic media and integrate it into campaigns.
  • Lead Europe through the transition from cookie-based to people-based buying.
  • Identify areas of wastage and optimization within our programmatic structure, working with vendors and agency teams to optimize the media supply chain.
Specializing in Audiences:
  • Work with agency audience science partners to leverage ad tech stack capabilities and define and refine target audiences at scale.
  • Advise internal partners on audience identification, activation, and evaluation.
  • Improve decision-making capabilities through innovative segmentation mapping and micro-targeting.
Driving a Data-First Approach to Advertising:
  • Evaluate and integrate data partners within audience planning and buying platforms.
  • Provide leadership and direction for the consistent use of media data for significant business decisions and portfolio advertising spend optimizations.
  • Develop a consistent, structured, and scalable digital test approach that yields actionable information to drive performance.
Requirements:
  • Operational programmatic experience in well-known media agencies, with a strong understanding of the programmatic media landscape.
  • Experience working with brand builders and digital teams, with a passion for brand building.
  • Bachelor's degree in Marketing or a related field, with 3+ years of work experience.
  • Strategic approach and hands-on working style, with excellent leading, influencing, and communication skills.

Hill's Pet Nutrition is a leading global pet food company dedicated to enriching and lengthening the special relationships between people and their pets. We offer a dynamic and collaborative work environment, with opportunities for professional growth and development.

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