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Storyteller and Content Creator

2 months ago


London, Greater London, United Kingdom Blue Cross Full time
About the Role

We are seeking a skilled Storyteller and Content Creator to join our team at Blue Cross. As a key member of our content development team, you will be responsible for capturing and crafting compelling narratives that highlight the impactful work we do every day.

Key Responsibilities
  • Gather and Document Impactful Stories: Research and document stories that reflect our mission and resonate with our audience.
  • Collaborate with Colleagues: Work with our Stories Manager and Editor to produce engaging content for various channels, focusing on storytelling that highlights our achievements.
  • Conduct Interviews and Write Stories: Conduct interviews and write stories with accuracy, adhering to our house style and ensuring GDPR and safeguarding compliance.
  • Organise and Direct Photo and Video Shoots: Organise and direct photo and video shoots at Blue Cross sites and with pets in their new homes, working with external photographers and our in-house Video team.
  • Build and Maintain Relationships: Build and maintain relationships with internal and external partners to facilitate effective story collection.
  • Develop Ideas for Donor Appeals: Work with our Fundraising teams to develop ideas for donor appeals and mailings that illustrate the impact of donations.
  • Track and Organise Stories: Track and organise stories in our Digital Asset Management (DAM) system for future use.
  • Publish Stories: Publish stories on our website, ensuring they are well-presented and meet content design and accessibility standards.
  • Travel and Capture Authentic Stories: Travel regularly to capture authentic stories and ensure content reflects real experiences.
Other Duties
  • Assist with Publication Production: Assist with the production of our supporter magazine, For Pets, and our monthly newsletter, Pawprint.
  • Share Best Practices: Share best practices on storytelling and brand voice to enhance our overall communication strategy.
  • Manage Content for Key Projects: Manage content for key projects and campaigns, ensuring timely delivery and alignment with our communications calendar.
About You

We are looking for an excellent writer who understands the art of compelling storytelling. You should be confident in interviewing people, making them feel at ease, and sensitive to their privacy. Your organisational skills and enthusiasm for our mission will be key to your success in this role.

We value a passion for pet welfare and a commitment to making a positive impact.

Essential Qualifications and Skills
  • Experience in Researching and Writing: Experience in researching, interviewing, and writing engaging, story-led content.
  • Proven Track Record: Proven track record as a journalist or story gatherer for a non-profit.
  • Exceptional Proofreading Skills: Exceptional proofreading skills and command of the English language.
  • Excellent Organisational Skills: Excellent organisational skills and ability to build relationships with diverse individuals.
  • Strong Understanding of Media Law: Strong understanding of media law, GDPR, and safeguarding issues.
  • Willingness to Travel: Willingness to travel occasionally (approx. one to two times a month).
Desirable Qualifications and Skills
  • NCTJ Qualification: NCTJ qualification or other relevant journalistic training.
  • Experience with On-Camera Interviews: Experience with on-camera interviews and video content creation.
  • Familiarity with CMS and Email Campaign Systems: Familiarity with CMS (e.g., Drupal) and email campaign systems (e.g., Adestra).
  • Knowledge of Workflow Management Tools: Knowledge of workflow management tools (e.g., Monday. com).
  • Interest in Pet Care and Welfare Issues: Interest in pet care and welfare issues.
  • Experience in Directing Photoshoots: Experience in directing photoshoots and using design tools like InDesign and Photoshop.