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Market and Customer Insight Manager
1 month ago
We are seeking a highly skilled Customer and Market Insight Manager to join our team at City & Guilds. As a key member of our Customer & Market Insight team, you will play a pivotal role in driving strategic decisions and informing our business strategy.
As a Customer and Market Insight Manager, you will be responsible for developing and implementing research and insight activities that support City & Guilds and other companies in our portfolio. This will involve working closely with stakeholders to understand customer needs and preferences, and using data and insights to inform key business decisions.
Key responsibilities will include:
- Developing our approach and capability for user research, supporting our customer experience strategy
- Developing customer and learner personas and audience archetypes, using qualitative and quantitative research
- Developing our 'Voice of the Customer', gathering and curating insight from across the organisation
- Developing relationships to support other brands in the City & Guilds portfolio
You will be an authentic communicator, comfortable with interfacing directly with leaders and peers. You will relish turning 'data and research' into simple, compelling insights, comfortable presenting and leading workshops to help embed learnings into teams.
We are looking for someone with a strong commercial awareness, able to think strategically and translate insight findings into action. You will have proven experience in market research and insights roles, leading quantitative and qualitative primary research that delivers business results.
About UsCity & Guilds is a leading provider of vocational education and training, supporting almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. We are a charity, proud that everything we do is focused on achieving our purpose.
We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again - gaining new skills at every stage of life, regardless of where they start.
We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth. Today, as well as qualifications and assessment, we offer digital credentialing, eLearning technologies, executive leadership development, technical training, and consultancy.
What We OfferWe offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones. You'll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.
