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Brand Strategist Manager

2 months ago

London, Greater London, United Kingdom DECIEM | THE ABNORMAL BEAUTY COMPANY Full time
About the Role

We are seeking a seasoned Brand Strategist Manager to join our team at DECIEM | THE ABNORMAL BEAUTY COMPANY. As a key member of our global brand team, you will be responsible for developing and executing integrated brand campaigns that drive business growth and brand awareness.

Key Responsibilities
  • Develop and manage end-to-end global brand campaigns, including brand voice and seasonal moments
  • Build and present strong briefs to creative and downstream teams, grounded in a seasoned understanding of 360 stakeholders and business objectives
  • Foster pivotal relationships with cross-functional teams, including Digital, Retail, Regional Brand Leads, Scientific and Senior Leadership, to introduce campaigns, strategize plans, track progress and analyze results
  • Produce well-designed decks, such as 'toolkits', to deliver all campaign assets and plans in an organized manner to be used by team members across the world
  • Think innovatively and strategically, unafraid to upend a typical campaign architecture to create campaigns that will bring brand moments to life
  • Analyze campaign results to provide short and long-term strategic recommendations, working closely with cross-functional teams to deliver nuances and sophisticated insights and a clear path post-campaign
  • Comfortably manage all parts of briefing, skillfully feedbacking, and managing development of creative assets with the creative team
  • Act as a lighthouse of inspiration for the brand across all stakeholders, working to foster interdepartmental buy-in and unlock new insights, while persevering the brand vision as an unwavering brand guardian
  • Possess an eye and appreciation for elevated creative work, ensuring that art direction continually aligns with a brand's identity and future aspirations
  • With the support of the Global Brand Director and Global Head of Brand Narrative, own the NIOD brand calendar to ensure ongoing visibility for cross-functional teams and planning
Requirements
  • 5+ years experience in a brand management or equivalent role is essential, ideally with a global brand in beauty or CPG
  • Proven delivery of successfully integrated, omnichannel brand campaigns is essential
  • Ability to write a strategically-sound campaign brief from a blank page
  • Confident public speaker and presenter of ideas in both large and small, casual and formal settings
  • Strong ability to manage projects, including timeline tracking, stakeholder engagement and problem solving
  • Experience working with laboratories' technical communications team to ensure on-brand messaging that is scientifically accurate and legally compliant
  • Ability to initiate and monitor simultaneous projects, including responding quickly to changing priorities
  • Must be based in London (UK) and be willing to come into the office two days a week