Email Deliverability Specialist

4 weeks ago


Bristol, Bristol, United Kingdom GDS Group Full time
Email Deliverability Specialist

GDS Group is a global B2B solution provider of insight, content, pipeline growth, production studios and creative services delivered through our virtual platforms and face-to-face experiences.

We are seeking a highly skilled Email Deliverability Specialist to join our team. As a key member of our marketing team, you will be responsible for improving email deliverability across multiple email service providers, managing third-party certification tools, and working with our IT functions to optimize our email platform.

Key Responsibilities:

  • Implement measures to improve deliverability rates across all of our Email Service Providers (ESPs)
  • Manage relationships with ESPs and certification tools to ensure the constant availability of IP addresses and sending domains
  • Monitor email IP performance and foresee and plan for potential issues
  • Work with our marketing team to improve open rates, click-through rates, and optimize the entire user journey
  • Work with our marketing team to manage the creation and maintenance of email sending domains
  • Devise and implement effective email A/B and multivariant testing
  • Identify opportunities with new ESPs and initiate discussions on new agreements
  • Work with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
  • Provide regular deliverability reports and insights to the wider team

Requirements:

  • 3+ years of CRM/Marketing experience with a core focus on email
  • Domain/IP set up and optimization
  • Managing high-volume email campaigns
  • Data cleansing and segmentation
  • Creating/and advising on engaging email content and structure
  • Identify and implement automation to drive efficiency
  • Manage and report on delivery/open to recipients' inbox

About GDS Group:

GDS Group is a global B2B solution provider of insight, content, pipeline growth, production studios, and creative services delivered through our virtual platforms and face-to-face experiences. We are a technology pioneer and marketing services provider, producing unique immersive experiences and creating unparalleled access to industry thought leadership to enable transformation within our clients' organizations.

We connect c-suite executives, using real-life, real-time human interactions, to help solve their shared challenges and accelerate projects, so together, we outpace the speed of change.



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