Strategic Marketing Leader

1 week ago


Cardiff, Cardiff, United Kingdom Secure Trust Bank Ltd Full time
About the Role

We are seeking an experienced Marketing Manager to join our team at Secure Trust Bank Ltd. As a key member of our Marketing and Communications team, you will be responsible for owning and executing all direct to consumer (D2C) marketing projects.

Key Responsibilities
  • Own and implement D2C marketing campaigns, including creative development, copywriting, campaign planning, and post-campaign analysis.
  • Be the subject matter expert for our CRM system, ensuring regulatory compliance and data security.
  • Ensure all financial promotions are compliant and adhere to our brand tone of voice.
  • Manage all D2C marketing communications, including social media platforms and campaign planning.
  • Oversee the management of our group of websites to ensure brand clarity and tone of voice, while driving engagement and growth.
  • Build and manage relationships with agencies and suppliers to execute marketing strategy.
  • Own D2C marketing performance reporting to key stakeholders.
Requirements
  • Strong understanding of marketing and communication theory.
  • Proven experience executing D2C campaigns to drive growth.
  • Proven experience engaging with stakeholders.
  • Experience working at pace and with autonomy.
  • Good working knowledge of communication channels, campaign systems, and social media.
  • Financial services experience is essential.


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