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Digital Waffle Seeks PR Content Strategist for B2B Technical Industries

1 month ago

Birmingham, Birmingham, United Kingdom Digital Waffle Full time

Digital Waffle is on the hunt for a seasoned PR Content Strategist to join their team of industry experts. With over 3 years of experience in PR, this role involves creating engaging content, pitching to journalists, and building strong relationships with clients across technical B2B sectors.

About the Role

This key position focuses on developing and implementing content strategies that drive brand awareness, generate leads, and boost sales. As a PR Content Manager, you'll be responsible for:

  1. Content Creation: Crafting compelling content across various formats, including press releases, in-depth features, blog posts, and LinkedIn content.
  2. Media Relations: Pitching stories to journalists and securing placements for your client's content.
  3. Client Management: Building and maintaining strong client relationships through excellent interpersonal skills, trust-building, and regular communication.
  4. Strategic Thinking: Developing and executing content strategies that meet business objectives.
  5. Team Leadership: Providing mentorship and guidance to the team, fostering a collaborative environment.
Required Skills and Qualifications

To succeed in this role, you'll need:

  • Strong writing and communication skills
  • Experience in PR, content marketing, or journalism
  • Understanding of B2B marketing and technical industries
  • Excellent organisational and time management skills
What We Offer

In return for your expertise, Digital Waffle provides a competitive salary range of £50,000 - £65,000 per annum, depending on experience. You'll also enjoy a range of benefits, including generous holiday allowances, flexible working options, mental health support, financial assistance, and opportunities for personal growth and professional development.