Senior Retail Brand Strategist

3 weeks ago

London, Greater London, United Kingdom L'Oreal Full time

Senior Retail Brand Strategist

Job Summary

The Senior Retail Brand Strategist will be responsible for creating bespoke retailer plans in line with our medical DNA, supporting the medicalisation of our brands, and contributing to making our brands leaders in consumer first in-store activations.

Key Responsibilities include:

  • Build best-in-class retailer strategy decks grounded in data insights, working hand in hand with commercial and marketing teams.
  • Own the range review process from a brand side, collaborating with marketing, commercial, and category teams to sign off.
  • Lead forecasting, liaising closely with supply chain (forecasting team).
  • Own the new launch process forecasting, taking guidelines from the Product Brand Manager and working with NAMs to create and sign-off account forecasts and hierarchy for launch.
  • Respect the Brand DNA, keeping up to date with brand values and vision, new launches, and key brand moments.
  • Own Merchandising by retailer, working hand in hand with marketing and visual merchandising.
  • Medicalise the in-store category execution/shopper experience, reflecting our medical-first mindset.
  • Improve our range navigation at point of sale, collaborating closely with the visual merchandising team.
  • Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy).
  • Monitor and improve processes to better link marketing and commercial activities.
  • Report EPOS cascading weekly insights to update the team on performance and action plan for growth.

Requirements

  • Experienced and passionate about marketing with a shopper and consumer-centric mindset.
  • Able to take shopper and market insights all the way through to activation and ROI analysis.
  • Creative, open-minded, and with a curiosity for dermatological skincare.
  • Knowledgeable of how to manage complexity in terms of stakeholder numbers, projects, timelines, and clarity of message.
  • Process-driven and structured approach, with excellent project and time management skills.
  • Strong analytical skills & commercial acumen with advanced competency to draw conclusions and insights from data sets.
  • Prioritization skills, with an ability to drive your projects forward from start to finish autonomously.
  • Advanced knowledge of Microsoft Office (Word, Excel, and PowerPoint) and strong numeric ability.

About Us

We're L'Oréal, a world leader in dermocosmetics with a mission to help everyone in their quest for healthy and beautiful skin. Join our team and be part of our industry-leading award-winning benefits package, which shows how much we value our people. Enjoy perks like money-saving offers, free mortgage advice, share options, and an enhanced pension plan. Love our brands? Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced paternity and family leave for all, and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

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