Media Campaign Strategist

4 weeks ago

London, Greater London, United Kingdom Kimberly-Clark Full time

About the Role

We are seeking a highly skilled Media Campaign Manager to join our team at Kimberly-Clark. As a Media Campaign Manager, you will be responsible for the management and execution of cross-channel media campaigns for our Consumer brand.

Key Responsibilities

  • Manage and execute cross-channel media campaigns for deployment by ABUs/Markets, inline with agreed strategies and objectives.
  • Collaborate with cross-functional teams to ensure consistency of brand messaging and design across all media channels.
  • Analyse media campaign performance to optimise media campaign strategy, and share trends and insights to improve future performance.
  • Advise on biddable media strategies and set-up to ensure efficiencies and effectiveness.
  • Coordinate with external agencies as required to ensure success of campaign execution and optimisation.
  • Lead on audience insights and performance marketing techniques such as personalisation and dynamic content, partnering closely with Creative & Comms and Digital Experience teams for an integrated approach.
  • Stay up-to-date with latest media trends and best practices, ensuring KC keep up to speed with industry changes.
  • Ensure agencies are pacing and managing budgets effectively.

About Us

Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands, including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark Professional. We are committed to driving innovation, growth, and impact, and we are seeking talented professionals like you to join our team.

About You

We are looking for a highly motivated and experienced Media Campaign Manager who is passionate about media campaigns across Consumer brands. You will have a proven ability to manage cross-channel PESO media campaigns in a multi-market role, and experience working in cross-functional teams. You will also have a strong understanding of media metrics and KPIs used to measure media performance, and experience with adtech platforms such as Google Ads, DV360, Meta Ads Manager, and DCO.

Total Benefits

We offer competitive pay and benefits to employees, including comprehensive benefits such as gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance, and a market-leading defined contribution pension scheme. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.

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