Strategic Marketing Director

4 weeks ago


Dundee, Dundee City, United Kingdom Insights Learning & Development Ltd Full time
Job Description

As a Strategic Marketing Director at Insights Learning & Development Ltd, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with the organisation's strategic goals and financial targets. This will involve creating a global marketing plan that balances cultural differences with a unified brand message, as well as overseeing the development of market segmentation, customer personas, value propositions, and brand guidelines.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with organisational goals and financial targets
  • Create a global marketing plan that balances cultural differences with a unified brand message
  • Oversee the development of market segmentation, customer personas, value propositions, and brand guidelines
  • Lead and mentor the Creative team to produce innovative, impactful marketing content
  • Collaborate with the Strategy and Change team to align marketing with organisational goals, and with Product and Innovation to ensure marketing reflects the product roadmap
  • Manage strategic marketing and branding budgets, ensuring alignment with expected outcomes

Requirements:

  • Extensive leadership experience in senior marketing roles, such as Head of Marketing or Head of Strategic Marketing
  • Proven ability to develop and implement successful market strategies
  • B2B, B2B2B experience, with additional B2C experience desirable
  • Knowledge of America, EMEA, and APAC markets desirable
  • Experience in both direct and indirect marketing, including digital marketing and event strategies

About Us:

Insights Learning & Development Ltd is a company that values inclusivity, belonging, and wellbeing. We are dedicated to creating a space where everyone feels welcome and supported. Our colourful solutions help people see themselves and others in a new light, and we encourage our diverse global community to experience the transformational power of Insights Discovery.

We are looking for a Strategic Marketing Director who shares our values and is passionate about delivering tangible outcomes that contribute to the organisation's success. If you are a strategic visionary with a bold and committed approach, we want to hear from you.



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