Digital Brand Communications Manager
3 days ago
Digital Brand Communications Manager
About the PositionWe are seeking an experienced Digital Brand Communications Manager to join our team at Kraft Heinz. The successful candidate will be responsible for developing and executing marketing plans that focus on the consumer experience.
You will report into Jules Smith, Media Strategy & Brand Communications Lead. Your primary responsibility will be the development of marketing plans which focus on the consumer experience.
- Earned Media – including the development and maintenance of the comms calendar, agency management, campaign prioritization & integration into wider comms plans
- Digital Consumer Experience – working with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
- Data Management – work with our agencies, brand teams and Global IT to develop our 1PD acquisition strategy, manage & activate our first party data, including compliance with all guidelines and ensure integration with wider comms plans
- Work with brand & eCOM teams to extend their campaigns across all digital touchpoints including web development, shoppable connections and coupon activation
- Tools & Tech Management including (but not limited to) Lytics, Salesforce, Cheetah Digital, Meltwater & CMS
- Measurement & reporting across all areas of communication (excluding Paid Media)
An estimated salary range of £65,000 - £85,000 per annum, depending on experience.
Key Responsibilities- Develop and execute marketing plans that focus on the consumer experience
- Manage and maintain the comms calendar, agency relationships and campaign prioritization
- Work with our agency partner to develop and execute the data & digital content strategy, CRM programme and day-to-day management of our digital channels
- Develop our 1PD acquisition strategy, manage & activate our first party data, including compliance with all guidelines
- Work with brand & eCOM teams to extend their campaigns across all digital touchpoints
- Demonstrable experience in a digital marketing role (ideally 4-6 years)
- Clear understanding of the role of earned & owned media channels, and how they integrate into wider communication plans
- Experience in PR (either agency or client) including managing and executing campaigns
- Experience in data management, particularly 1PD
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